I've done quite a few catalogs over the last 10 years, ranging from 24 pages on up to 200+ pages.  Catalog design and their production have been some of the most favored projects I have worked on.  I love getting into the details of the actual design, creating a template to be consistent and uniform throughout, then the actual production work to bring everything together in a fantastic and cohesive design. I pride myself on all the details, making sure every facet is taken care of. 

Here's a quick look at some of the catalog projects I am proud to be a part of — from beginning concept through press.

 Service and product catalog series for a Gilson, Inc., a scientific company.

Wholesale product catalog for Bedtime, Inc; a manufacturer of bedroom furniture.

 Service and product catalog series for a Gilson, Inc., a scientific company.

Product catalog cover for Upchurch Scientific, a Scivex Company (200+ pages).  Theme was created to feature their products as "works of art," showing different gallery scenes throughout.

Annual report for Lanoga Corporation, a lumbering giant.

Customer Training manual for Gilson, Inc., a scientific company.

Mini catalog for Upchurch Scientific, in addition to their annual catalog.

Part of a series of catalogs and sales manuals done for Overall, Inc., a laundry services company.

2004 product catalog for Upchurch Scientific, based in Oak Harbor, WA.  The theme of this year was centered around Whidbey Island and the natural surroundings of the company.

 Series of covers done for the Upchurch Scientific annual catalog.  Themes ranged from art, nature to super heroes. 

Color Talk

Color psychology shows how individual hues and tones affect your moods emotions. Some colors suppress our appetite (which makes them good for people who are counting calories), while other colors increase our breathing and heart rate. Ever notice how sad you may feel on an overcast day, or when walking into a dark room without windows or bright colors? Or how hungry you are when surrounded by red walls? That’s the psychology of color.

Color Psychology in Marketing

What colors have you chosen for your company logo or marketing materials? What was the reasoning of making that particular choice? Did you have a specific marketing message in mind, or was it because you simply liked those particular colors. Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own. While the visual appeal of your company's presence is important, your color choices maybe sending distinct messages to those who view them. Make sure you know what that message is.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

Use the above as a guide when choosing colors for your company's log and marketing materials. Keep in mind your target audience and what psychological message you want to convey in colors.