Brandee Borror - Providing Purpose and Aim through Creativity

 


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Brandee BorrorMy work covers a wide array of high-end graphic design with an emphasis on creating stunning visual solutions that solve real-world business hurdles. I am committed to helping clients gain competitive advantage, and have achieved success by continuing to exceed their expectations by developing longstanding relationships built on business integrity and client service.  I focus on creating and providing solutions that meet your specific needs; you are part of the process. Your ideas. Your input. Your vision.

Areas of expertise include:

Branding and Visual Identity
Print Communication
Interactive and Web
Advertising and Editorial

I am passionate about what I do, and think it shows. I believe my work and my clients speak for themselves. Throughout the site, you will find more information on my full capabilities as well as featured Web Packages and Print Design Packages. Individual project pieces can be reviewed within the portfolio section of the site.

 

Featured in the Freelance Designers Directory
Featured in the National Website Design Directory


Madsen Cycles Cargo Bikes
 
 

view my portfolio:
coroflot.com/brandeeborror

Color Talk

color talk

Color psychology shows how individual hues and tones affect your moods emotions. Some colors suppress our appetite (which makes them good for people who are counting calories), while other colors increase our breathing and heart rate. Ever notice how sad you may feel on an overcast day, or when walking into a dark room without windows or bright colors? Or how hungry you are when surrounded by red walls? That’s the psychology of color.

Color Psychology in Marketing

What colors have you chosen for your company logo or marketing materials? What was the reasoning of making that particular choice? Did you have a specific marketing message in mind, or was it because you simply liked those particular colors. Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own. While the visual appeal of your company's presence is important, your color choices maybe sending distinct messages to those who view them. Make sure you know what that message is.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:


 

Red

love, passion, danger
warning, excitement, food
impulse, action, adventure

     
   

Orange

comfort, creativity, celebration
fun, youth, affordability

     
   

Yellow

curiosity, playfulness
cheerfulness, amusement

     
   

Green

money, nature, animals
health, healing, life, harmony

     
   

Blue

trustworthiness, success
seriousness, calmness
power, professionalism

     

 

Purple

royalty, justice, ambiguity
uncertainty, luxury
fantasy, dreams

     
   

Pink

softness, sweetness, innocence
youthfulness, tenderness

     
   

White

innocence, purity
cleanliness, simplicity

     
   

Gray

neutrality, indifference
reserved

     

 

Black

seriousness, darkness
mystery, secrecy

     
   

Brown

earth, nature, tribal
primitive, simplicity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Use the above as a guide when choosing colors for your company's log and marketing materials. Keep in mind your target audience and what psychological message you want to convey in colors.

 

Brandee Borror

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