Refreshsing the Local Burger Joint


Early this spring, Reneé Rubin, owner of Mizuumi Sushi, purchased the old JR's Bar & Grill Restaurant in downtown Chelan. Since we had worked together on the Mizuumi design and menu, she came to me with an idea to merge the finest menu items from Mizuumi with the favorites of JR's, creating an entirely new restaurant.  The result was "The Local — Grub, Pub & Sushi," mixing the best of both worlds: American and Japanese.


The Local — Grub, Pub & Sushi

The Local Menu

To concept the logo and menu design, I pulled inspiration from traveling – using imagery consistent with passports, stamps and flags – and also wanted to use a rustic, grunge-style with the design. Another challenge was to re-write descriptions and re-organize two menus into one cohesive look and feel — based on the final menu list. The end result is fun and rough, with a sophisticated restaurant feel. Now, the biggest decision is to order sushi or a burger.