Color Talk

Color psychology shows how individual hues and tones affect your moods emotions. Some colors suppress our appetite (which makes them good for people who are counting calories), while other colors increase our breathing and heart rate. Ever notice how sad you may feel on an overcast day, or when walking into a dark room without windows or bright colors? Or how hungry you are when surrounded by red walls? That’s the psychology of color.

Color Psychology in Marketing

What colors have you chosen for your company logo or marketing materials? What was the reasoning of making that particular choice? Did you have a specific marketing message in mind, or was it because you simply liked those particular colors. Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own. While the visual appeal of your company's presence is important, your color choices maybe sending distinct messages to those who view them. Make sure you know what that message is.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

Red

love, passion, danger, warning, excitement, food, impulse, action, adventure

Orange

Comfort, creativity, celebration, fun, youth, affordability

Yellow

Curiosity, playfulness, cheerfulness, amusement

Green

Money, nature, animals, health, healing, life, harmony

Blue

Trustworthiness, success, seriousness, calmness, power, professionalism

Purple

Royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams

Pink

Softness, sweetness, innocence, youthfulness, tenderness

White

Innocence, purity, cleanliness, simplicity

Gray

Neutrality, indifference, reserved

Black

Seriousness, darkness, mystery, secrecy

Brown

Earth, nature, tribal, primitive, simplicity

Use the above as a guide when choosing colors for your company's log and marketing materials. Keep in mind your target audience and what psychological message you want to convey in colors.