I've done quite a few catalogs over the last 10 years, ranging from 24 pages on up to 200+ pages.  Catalog design and their production have been some of the most favored projects I have worked on.  I love getting into the details of the actual design, creating a template to be consistent and uniform throughout, then the actual production work to bring everything together in a fantastic and cohesive design. I pride myself on all the details, making sure every facet is taken care of. 

Here's a quick look at some of the catalog projects I am proud to be a part of — from beginning concept through press.

 Service and product catalog series for a Gilson, Inc., a scientific company.

Wholesale product catalog for Bedtime, Inc; a manufacturer of bedroom furniture.

 Service and product catalog series for a Gilson, Inc., a scientific company.

Product catalog cover for Upchurch Scientific, a Scivex Company (200+ pages).  Theme was created to feature their products as "works of art," showing different gallery scenes throughout.

Annual report for Lanoga Corporation, a lumbering giant.

Customer Training manual for Gilson, Inc., a scientific company.

Mini catalog for Upchurch Scientific, in addition to their annual catalog.

Part of a series of catalogs and sales manuals done for Overall, Inc., a laundry services company.

2004 product catalog for Upchurch Scientific, based in Oak Harbor, WA.  The theme of this year was centered around Whidbey Island and the natural surroundings of the company.

 Series of covers done for the Upchurch Scientific annual catalog.  Themes ranged from art, nature to super heroes. 

Color Talk

Color psychology shows how individual hues and tones affect your moods emotions. Some colors suppress our appetite (which makes them good for people who are counting calories), while other colors increase our breathing and heart rate. Ever notice how sad you may feel on an overcast day, or when walking into a dark room without windows or bright colors? Or how hungry you are when surrounded by red walls? That’s the psychology of color.

Color Psychology in Marketing

What colors have you chosen for your company logo or marketing materials? What was the reasoning of making that particular choice? Did you have a specific marketing message in mind, or was it because you simply liked those particular colors. Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own. While the visual appeal of your company's presence is important, your color choices maybe sending distinct messages to those who view them. Make sure you know what that message is.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

Use the above as a guide when choosing colors for your company's log and marketing materials. Keep in mind your target audience and what psychological message you want to convey in colors.

Put your best marketing foot forward.

Flaunt a professional, unique look to create a lasting impression.

These Print Packages are the perfect solution for a business that needs professional graphic designs delivered with prompt, reasonable, high-quality service, at an affordable price. They are complete no-fuss and no-hidden fee bundles to help you reach your business goals.

Each Print Package includes all the time needed to complete your project, from start to finish*, and is tailored to offer the features that are most requested by clients for that specific budget range.  They provide a good starting point in the planning of your business collateral. Take a look to see which Print Package best meets your needs. Each product package can be customized to fit your needs. If you would like a custom quote, contact me.

ID Package

An ID Package is the first step in creating a look and feel for your business. I can help you create the look and feel that best suites your business needs and goals. Included in the ID Package is:

Logo Design: Custom design of your business logo with 3 concepts and 2 rounds of changes.

Business Card Design: Custom design of business card with 2 concepts and 2 rounds of changes.

Letterhead: Custom design of letterhead with 1 concept and 2 rounds of changes.

Free Printing Quote: I quote each project individually.

Package includes: Free Initial Consultation, Customized Graphic Design, Initial Design Concepts, Design Refinement

$495

Brochure Package

Along with your ID package, you will definitely need collateral for your sales goals.  Included in the Brochure Package is:

Design: One concept for a tri-fold brochure.

Refinement: Two rounds of changes.

Free Printing Quote: I quote each project individually.

Package includes: Free Initial Consultation, Customized Graphic Design, Initial Design Concepts, Design Refinement

$395

Data / Sales Sheet Package

Included in the Data / Sales Sheet Package is:

Design: One concept for a one-sided data or sales sheet.

Refinement: Two rounds of changes.

Free Printing Quote: I quote each project individually.

Package includes: Free Initial Consultation, Customized Graphic Design, Initial Design Concepts, Design Refinement

$295

 

Rack Card Package

Included in the Rack Card Package is:

Design: One concept for a two-sided rack card.

Refinement: Two rounds of changes.

Free Printing Quote: I quote each project individually.

Package includes: Free Initial Consultation, Customized Graphic Design, Initial Design Concepts, Design Refinement

$295

Banner Package

Included in the display Banner Package is:

Design: One concept for a one-sided display banner.

Refinement: Two rounds of changes.

Free Printing Quote: I quote each project individually.

Package includes: Free Initial Consultation, Customized Graphic Design, Initial Design Concepts, Design Refinement

$195

 

Package Inclusions

Free Initial Consultation: With Print Packages, you're not just getting a layout, you're getting a high-quality, professionally customized design, unique for your business. During your free initial consultation we will discuss the needs of your project, then I will graphically design your pieces based on those needs. (top)

Customized Print Design: I will create a custom design, especially for your project, that meets your needs. We'll talk, assess your needs, gather materials and create a design concept(s) that fit those guidelines. You can be sure that each design concept is catered specifically for your project. (top)

Initial Design Concepts: After our initial consultation and needs assessment I will create one or more (depending on your selected Print Package) graphic concepts of my approach to your material. The concept will look nearly identical to the completed piece and will give you a good representation of the final look-and-feel your printed piece will have. This way I can quickly determine the design intent for your project and then, once finalized, convert that concept into the final print-ready piece. Once I have delivered the design concepts, you will then have the opportunity to offer any refinements to the proposed design(s). Each batch of refinements is called a Refinement Cycle. Concepts include:

Colors
Layout
Fonts
Images / Logos

Design Refinement Cycles: This, the most important part of the development process, is when I deliver a design concept to you and you provide much-needed feedback. Based on your feedback, I then go back and make the necessary changes to the original concept. Depending on which Print Package you choose, your project will include 1 to 2 design refinement cycles. (top)

One half of the fee is due upon acceptance of a package, and the balance is due upon acceptance of project. If these terms are not met, you will be assessed finance charges and the collections process will begin.

*Note: As long as the Print Package guidelines are followed. Does not include changes requested beyond the original package specifications. Any new requests for work will be billed accordingly once approved.

What can I do for you?

I am proud to offer graphic design package products to my customers.  Each product package can be customized to fit your needs.  If you would like a custom quote, contact me.

Print and Graphic Design


A well-designed logo and high-quality marketing pieces make a big difference in how you are seen by potential customers. It is important to make sure your message is conveyed precisely and clearly from the first moment they lay eyes on your materials. To put your best marketing foot forward you need the skills of a talented graphic designer.

It doesn't take much to turn your marketing materials (brochures, business cards, letterhead, etc.) into something truly special. If you have never worked with a superior graphic designer you owe it to yourself, and your business, to give the experience a try.

Take a look at Graphic Design Packages.

Website Design and Development

Use the power of the web to communicate your business message as effectively and appealing as possible. With my Web Packages, you're not just getting a website, you're getting a solidly-constructed, search-engine friendly, customized marketing tool that will scale up your business as you discover new ways to take advantage of the web.

Whether you're creating a website from scratch or redesigning an existing website, I have the talent and expertise needed to create a stunning web presence for your business or organization. Check out our Web Packages and Pricing and see which one is right for you!

Check out the Web Packages I offer.

Take the guesswork out of creating a web site.

Flaunt a professional, unique new web site and get online with ease.

I offer customized template web site packages that come with a powerful content management system (CMS), enabling you to administer your web site freely. I understand your time is limited and highly valuable. To accommodate your active schedule, I have taken the pain out of website development and basically offer you an individualized "web site in a box." These Web Packages are the perfect solution for a business that knows it needs to get online and are delivered with prompt, reasonable, high-quality service, at a price you can actually afford. They are a complete no-fuss, no-fine-print and no-hidden fee bundle to help you reach your online dreams.

Each Web Package includes all the time needed to complete your project, from start to finish*. Each package is tailored to offer the features that are most requested by clients for that specific budget range, and provide a good starting point in the planning of your web site. Any of the packages may be modified to suit your needs. Take a look to see which Web Package meets your needs best, or feel free to contact me for a customized estimate.

Web Packages
	Simple Starter	Small Business	Business Plus	Premium Business
Free Initial Consultation
Customized Website Design
Initial Design Mockups	1	1	2	3
Design Refinement Cycles	1	2	2	3
Content Refinement Cycles	1	1	1	1
Max. Number of Pages	10	15	20	25
Web Contact Form
Customer Registration
Search Engine Optimization**
Metadata Information
Statistics
On-Budget Promise*
Image Submission	10	20	30	35
Photo Scanning and Touch-Up	5	10	15	20
Free Stock Photos (if needed)	1	1	2	3
Downloadable Files
Photo Gallery
Edit Yourself Capability
Multiple User Capability
Polls
Internal Search Engine
Online Advertisers
Syndication & Newsfeed
Blog Installation
Site Branding Agreement
Web Package Pricing	$495	$675	$875	$1,195

If the Web Packages listed above don't specifically suit your needs, take a look at the A La Carte menu below to add different services to your site, or please contact me for a customized estimate.

Free Initial Consultation: With Web Packages, you're not just getting a template web site, you're getting a high-quality, professionally customized website, unique for your business. During your free initial consultation we will discuss the needs of your website, then I will choose a template(s) based on those needs, for creating your custom design. (top)

Customized Website Design: I will create a custom design, to integrate with your chosen model, especially for your project that meets your needs. We'll talk, assess your needs, gather materials and create a design mockup(s) that fit those guidelines. You can be sure that each design concept is catered specifically for your project. (top)

Initial Design Mockups: After our initial consultation and needs assessment I will create one or more (depending on your selected Web Package) graphic mockups of my approach to your website. The mockup will look nearly identical to the completed web site and will give you a good representation of the final look-and-feel your site will have. This way I can quickly determine the design intent for your project and then, once finalized, convert that mockup into a functional website. Once I have delivered the design mockups, you will then have the opportunity to offer any refinements to the proposed design(s). Each batch of refinements is called a Refinement Cycle. Mockups include:

• Colors
• Layout
• Fonts
• Images / Logos

Design Refinement Cycles: This, the most important part of the development process, is when I deliver a design mockup to you and you provide much-needed feedback. Based on your feedback, I then go back and make the necessary changes to the original mockups. Depending on which Web Package you choose, your project will include 1 to 3 design refinement cycles. (top)

Content Refinement Cycles: In order for me to keep the price of Web Packages low, your content must be provided in a complete, ready-to-go-live state. Each Web Package includes one (1) content refinement cycle, where minor edits to copy can be made prior to your website going live.

Guidlines on Providing Conent: The content for insertion should be provided in separate word documents (URL of pages can be specified for existing web sites). Pages exceeding the number of pages included with the package deal will cost $25 per extra page. (top)

Max. Number of Pages: Each Web Package allows for a certain number of content pages – that you provide – on your web site. These pages can be setup per your choice, such as navigation: About Us, Projects, Services, Contact Us, etc.; or sub-page articles. You may organize your content in any way.

Guidlines on Providing Conent: The content for insertion should be provided in separate word documents (URL of pages can be specified for existing web sites). Pages exceeding the number of pages included with the package deal will cost $25 per extra page. (top)

Web Contact Form: An email contact form adds an extra bit of professionalism to your website. Your web site will include a simple form that your visitors can fill out and submit to you. The form submission will generate an email message that will be sent to the email address of your choice. Built-in e-mail cloaking protects email addresses from spambots. (top)

Customer Registration: In order to keep track of your clients, site registration allows your customers to sign up for an account on your web site. You may provide certain content that is available for registered-only users to see. This also collects information for your mailing list. (top)

Search Engine Optimization (SEO)**: In order to make sure that your web site is found by your potential customers you need to make sure that your website is search-engine friendly. Your website will include methods and tools used to create a website that's ready for Google, Yahoo and other major search engines to pick up. While I cannot guarantee an increase in your search engine ranking, I can make sure your website is well constructed and ready for the major search engines to notice you. This includes Search Engine Friendly URLs, adding page titles and article links within the footer of your site.

**Note: I cannot guarantee an increase in your search engine rating. I can only make use of time-proven techniques for increasing your ranking. In the end the search engines have their own methods for determining a site's ranking within their system. (top)

Metadata Information: This allows you to supply Metadata Information (key words and phrases) for the site and individual articles. Metadata is information about the site/article that is not displayed but is available to Search Engines and other systems to classify the site/article. This gives you more control over how the content will be analyzed by these programs. This is optional. (top)

Statistics: The Statistics Module shows information about your server installation together with statistics on the web site users, number of articles in your database and the number of web links you provide. This is customizable and optional based on your preference. (top)

On-Budget Promise*: My on-budget promise is simple. You pay the price of the Web Package and regardless of what it takes to finish your project, your investment never changes.

*Note: As long as the Web Package guidelines are followed. Does not include changes requested beyond the original package specifications. Any new requests for work will be billed accordingly once approved. (top)

Image Submission: You may submit images of your choice to be integrated into your web site. Images may be emailed or sent hard-copy for scanning. For an additional fee, I can provide photography service. Note: Submitted images must meet certain quality guidelines. (top)

Photo Scanning and Touch-Up: If you have hard-copy photographs that you would like to include on your website, I provide scanning and touch-up services for digitalization. Each Web Package comes with a set number of photos available for this option. For an additional fee, you may add more photos to be scanned and/or touched-up. Note: Submitted images must meet certain quality guidelines. (top)

Free Stock Photos: If needed, the Web Package price includes free stock photography, to be approved. The mockup/design will include recommended options for stock photography for your approval. Stock Photography search refinement will be limited to two rounds. (top)

Downloadable Files: Add downloadable documents to your website for customers to access easily. (top)

Photo Gallery: Add a gallery to display multiple images to your website. (top)

Edit Yourself Capability: Your web site will be setup with a powerful content management system (CMS), enabling you to administer your web site freely. Once your site is live, you may add, edit, archive or delete content yourself as you see fit. Content can be simple text, photos, music, video, documents, or just about anything you can think of. Once set up, a major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage your content. Since the CMS manages all your content, you don't have to.

If you don't have time to update your site regularly, I can provide maintenance for you at an additional fee. (top)

Multiple User Capability: Your website system allows you to configure new users with personal options. There are nine user groups with various types of permissions on what users are allowed to access, edit, publish and administrate. (top)

Polls: If you want to find out more about your users, it's easy to create polls with multiple options. (top)

Internal Search Engine: Help navigate users to most popular search items. (top)

Online Advertisers: The Premium Business Web Package includes integrating advertising functionality into your web site by setting up banners on specific pages to generate more income. This feature includes initial training on how to run your advertising system. Once you add campaigns and banners, you can set impression numbers, special URLs, and more. There will be additional fees if you require advertising maintenance. (top)

Syndication and Newsfeed: It's easy to syndicate your site content, allowing your users to subscribe to new content in their favorite RSS reader. It's equally easy to integrate RSS feeds from other sources and aggregate them all on your site. (top)

Blog Installation (optional): The word blog is short for Weblog. Blogs are normally small, personal sites where one writes down his/her thoughts on a certain subject. It can be thought of as a not-so-personal online diary. Your blog can be about anything you want. Many companies use blogs to spread information on a product or service. Maybe you have a certain hobby you love, you can start up a blog about and who knows, perhaps other hobbyists will find your site and share your passion. By integrating a Blog into your existing web site, it shares your own domain, rather than sending your customers to a new website. (top)

Site Branding Agreement: To receive these low package prices, I require all web sites designed by me to carry the Designed by Brandee Borror phrase with link on all your web pages. There is an additional cost of 25% on the total cost of the project for not displaying this. Even after the project is completed and delivered, purchaser is bound by this agreement to display my branding notice, as long as the design (modified or unmodified) is in use.

One half of the fee is due upon acceptance of a package, and the balance is due upon acceptance of project. If these terms are not met, you will be assessed finance charges and the collections process will begin.

*Note: As long as the Web Package guidelines are followed. Does not include changes requested beyond the original package specifications. Any new requests for work will be billed accordingly once approved.

**Note: I cannot guarantee an increase in your search engine rating. I can only make use of time-proven techniques for increasing your ranking. In the end the search engines have their own methods for determining a site's ranking within their system.

It's my clients that inspire me,
and make me proud of what I do.

I serve as the essential graphic designer for many companies and organizations throughout the Northwest and internationally. I have worked with some of the world's best companies, across a broad range of categories. To each engagement I bring a fresh perspective and a history of providing unique solutions.

I believe in building long-term relationships which yield highly successful resutls.  This allows me to create innovative marketing strategies and tailored design solutions that will prove the most effective for each client.

Independently, or while under contract to Visual Ventures, Inc., I have directly provided creative work for a wide variety of clients – from internationally recognized corporations to local non-profit organizations. A selection of these include:

I have had the opportunity of working with some amazing organizations
and individuals, many of whom have been willing to show me their
appreciation. I thank them for both their work and words.

Visual Ventures, Inc.

"[She] is a hard-working self-starter who invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. She often brought projects in below budget, and others ahead of schedule. Brandee is a resourceful, creative, and solution-oriented person who was frequently able to come up with new and innovative approaches to her assigned projects."

          Troy Turner, Visual Ventures

LaBrue Communications

A Roofing, Inc.

IDEX Health & Science

"In all projects, [Brandee] brings a great sense of concepting and design, whether to execute a clearly defined job, or to present several ideas for a campaign with limited direction. On several occasions, Brandee has taken a sketchy description of a look-and-feel that I was aiming for and has brought the project to life with a complete design in which the colors, layout, fonts, photography and all design elements are in perfect harmony."

KOZI / KZAL Radio

"[She] has the ability to listen to a clients wants, needs and then interpret that vision creatively.  I would recommend working with Brandee Borror on any creative project you may be contemplating.

          Heather Winters, KOZI / KZAL Radio 

Advertising and Editorial

Distinct media, distinct message.

Pinpointing the right channel and producing the right ad for that medium is the challenge faced when examining advertising.

Advertising and Editorial: Design conveys personality and sets the mood, with the designer creating the visuals and presenting layout and readability of editorial pages or ads.  From initial design to layout and formatting content, captivate your readers with convincing promotions that speak directly to your target audience.

• Magazine and Newspaper
• Billboards and Environmental
• Annual Reports
• Newsletters
• Outdoor / Signage Systems
• Publishing

View Portfolio

Interactive and Web

Brands have no bounds.

Bring your brand to life using any existing stage or technology.

Interactive and Web: Including electronic signs, advertising and websites, interactive design is the quintessential marriage of digital media and graphic design. Digital media needs to be interesting as well as functional. A combination of marketing background and ongoing experience produces effective websites and digital presentations that will meet and fulfill all your marketing needs.

• Website Design and Production
• E-mail Campaigns
• Advertisements and Promotions
• Graphics
• Electronic Signs and Displays
• Maintenance and Updates

View Portfolio

See the Web Package page to view recent website projects.

Print Communication

Good design journeys from manufacturing to customer impressions.

• Catalogs and Annual Reports
• Brochures and Collateral
• Direct Mail, Flyers and Promotions
• Business Systems and Packaging
• Information Graphics
• Outdoor and Signage

View Portfolio

I am an independent, full-service, strategic graphic designer who has attended to clients in a wide array of industries. Designing for online and print, I combine business understanding with creative solutions to visualize and implement strategic communications that yield measurable results. 

Brandee Borror provides design services across the full spectrum
of graphics: branding and visual identity; print communication;
interactive and web; advertising and editorial.

 

Make it Simple

I can help you streamline your creative marketing and customer communications for substantial impact — at a significantly reduced cost of large agencies.

Why work with Brandee Borror?

Collaborate. I am your partner in design. Whether your organization is large or small,
I have the tools and experience to make your projects a success. Focusing on creating
and providing solutions that meet your specific needs, you are part of the process.
Your ideas. Your input. Your vision.

Simplify. Intricate communications often come from complex underlying methods. I evaluate and streamline your existing creative practices for a noteworthy impact on your bottom line.

Cut costs. I analyze and assess your current communication pieces to help identify what is working and what could work better. Also, I can introduce resources, such as print-on-demand and e-delivery to help you achieve a high annual cost savings.

Strategize. I examine at your existing communications – from sales campaigns and advertising, to post-sale and retention materials – everything that a customer or prospect comes into contact with.

Optimize. From web and email communications, traditional print to individualized
print-on-demand, I will share resources to help you dispatch superior marketing
pieces at the lowest possible cost.

Mixed Medium. I can review your goals and analyze your customers’ objectives, to recommend the correct blend of strategies and media. Together, we can develop a custom combination of print and online media to meet your audiences' needs. 

Branding and Visual Identity

An effective brand is more than a logo or tagline.

It is an adventure that inspires and charms your customers, wherever they stumble upon it.

Branding and Visual Identity:  Identity is the distinctive integrity of a group
or brand — a combination of character, name, culture, method and values.
Branding design symbolizes these qualities and in doing so adds something to them.
The identity design becomes involved in order to influence its presented image.

• Logo Development
• Design Guidelines
• Corporate Stationary
• Brochures, Flyers, Post Cards and Labels
• Annuals
• Packaging

View Portfolio